Every Move Counts is a nationwide community campaign inspiring you to prioritise your wellbeing. Join our September 2026 challenges on GoJoe, earn points for every activity, and connect with health and care collegues across the country.
How It Started
It started with Phin, who is the Founder of Pure Unity Health, who pruchased GoJoe to enhance the health and wellbeing of the organisation through the power of exercise.
In April 2022, Phin approached Dr Dan Bunstone and Tara Humphrey to get involved and form teams to join the challenge as our paths regularly crossed due to our work supporting and leading primary care networks.
Seeing momentum build each year, we want to inspire more health and care professionals to move more, build community, and connect through exercise regardless of their starting point.
Four years on, Every Move Counts has evolved into a movement that celebrates all forms of activity—from lunchtime dog walks, bikerides, swimming, dancing, tennis, skiing, yoga, weight training to ultramarathons. We believe that every type of movement deserves to be celebrated.
Dr Dan Bunstone | Tara Humphrey | Phin Robinson
The real goal has never been about the top of the leaderboard. We want to get 1 million health and care professionals moving more across our entire system, feeling better, and doing it together.
The Mission
We know what movement does for mental health, for energy, and for how you show up at work and at home. Every Move Counts exists to make wellbeing the norm, not the exception for professionals nationwide.
The Challenge Format
Teams
Nominate a dedicated team captain to recruit 15 teammates. We welcome all ability levels, from casual dog walkers to experienced ultramarathon runners.
The App
Track your movement effortlessly via the GoJoe app. Whether it is a 5k run or 20 minutes of restorative yoga, every form of activity counts equally.
Points & Competition
Every movement earns points for your team. Compete to top the leaderboard by the end of the month and win recognition across the system.
Schedule
We run two major challenges per year in February and September. Each starts with induction calls to ensure all captains are briefed and ready.
The challenge runs for the entire month
Ready to Move?
Register your interest today to join our nationwide movement challenges.